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The American Express Company, also known over the world as Amex, is an American multinational financial services corporation headquartered in Three World Financial Center in New York City. The company was founded in 1850, and is one of the 30 components of the Dow Jones Industrial Average.The company is best known for its credit card, charge card, and traveler's cheque businesses.In 2016, credit cards using the American Express network accounted for 22.9% of the total dollar volume of credit card transactions in the US.As of December 31, 2016, the company had 109.9 million cards in force, including 47.5 million cards in force in the United States, each with an average annual spending of $17,216. In 2016, Interbrand ranked American Express as the 25th most valuable brand in the world, estimating the brand to be worth US$18.358 billion.In 2017, Fortune ranked American Express as the 17th most admired company worldwide.The company's logo, adopted in 1958, is a gladiator or centurion whose image appears on the company's traveler's cheques, charge cards and credit cards.